Finding low-cost, high-response keywords that drive a company to the top of Google for products and services marketed on the web can be a daunting chore. But the folks at IdeaFisher-ExitPath have developed an affordable and highly creative solution in SEO-Pro that helps users locate over a million possible words and phrases that equate to low-cost per click and high value to web marketers and their clients.
Portland, OR (PRWEB) January 13, 2005 -- Crafting great advertising copy and
finding keywords that set your web site ahead of the competition while
dramatically increasing visitor traffic is the holy grail of successful sites.
Now the linguistic experts at RichContent have developed a sub-$200 program in
SEO-Pro that helps locate over a million possible words and phrases that equate
to low-cost per click and high value to web marketers and their clients. In
addition, the company is bundling 4 key Idea Development Modules that help users
quickly and efficiently develop Advertising and Marketing plans and programs, as
we as Evaluate products and services in depth to constantly improve their
“We’ve been developing these tools since 1991 to address every key area of marketing, sales and promotion” says Mark Effinger, COO of RichContent.com. “The long development cycle means that the embedded word-association database connects an unbelievably massive number of responses to your single entry. Depending on the number of words in your search terms, you can be looking at hundreds of keywords and search terms that Google, MSN, Yahoo and AOL love, but that you’ve missed or have ignored because of their peripheral relationship to your offering. That’s easy money on the table in the search engine world.”
In addition to the patented Word and Phrase association engine, the SEO-Pro product (shorthand for Search Engine Optimization, a term used by online marketers that refers to the process of optimizing web pages and advertising to work best with the various search engines such as Google, MSN, AOL and Yahoo) also has an expandable architecture that finds the most popular keyphrases and keywords for quick reference later. The program is dynamically expandable to address any number of specialty niches.
“We’ve also taken into account that our uses may be first-time marketers or experts, and created exhaustive Idea Development Modules with the help of Fortune 500 executives and university PhD’s who have spent decades in industry perfecting their trades” mentions Eric Kinney, head of Product Development for the company. “So you can open a Module and tap the minds of over a dozen experts in fields as diverse as Advertising, Marketing and Product, Service & Web Site Evaluation. You have instant access to their mindset, with hundreds of questions that focus your promotional programs, providing you with a fast-track path to revenue”.
An example of the power of the word-association engine is in looking for search terms around the word “Red”. Using the SEO-Pro program, we were able to find hundreds of references to Red, including Fire Truck, Ferrari, Stop Sign and Blood. Depending on the users offering on the web site, any one of those terms may provide low-cost, high conversion traffic (meaning visitors who clicked through to the web site because their search for that specific term, and then purchased or took action because the web site “spoke to them” using common or familiar phrases and colloquialisms that resonated with the visitor).
Starting at only $149.00, the SEO-Pro product is available for Windows XP, and for Macintosh OSX . The software is available at the RichContent SEO-Pro Product Line Page. Other products from RichContent are available at the corporate web site at the RichContent eXpert Modules Selector Page.
RichContent is a developer and marketer of high-value creativity and strategic business applications and tools. The company is located in Newport Beach, California and Portland, Oregon. The company can be reached at http://www.richcontent.com and http://www.exitpath.com.
# # #
Source : http://www.prweb.com/releases/2005/1/prweb197235.htm