RealMarCom.com (http://www.realmarcom.com) released today its latest issue of Mortgage Origination Marketer, including the following feature articles: Evolving Into a Mortgage Origination Marketer, Fundamentals of Marketing for Mortgage Origination Marketers, and Media Reports Provide Origination Marketers with Opportunities to Fill Pipelines with Refinance Applications. Following are key excerpts of the current issue of this free online magazine.
(PRWEB) June 30, 2005 -- Strategy: Evolving into a Mortgage Origination
The mortgage originators who survive the refinance bust will be the ones who successfully adjust their vision from production and sales perspectives to a strategic marketing perspective. In this article, RealMarCom.com strategic marketing experts show how mortgage origination organizations can strengthen their competitive viability in volatile markets by aligning strategies and activities with market needs.
Tutorial: Fundamentals of Marketing for Mortgage Origination Marketers
These excerpts from the RealMarCom.com seminar "Marketing Fundamentals for Mortgage Origination Marketers" will help mortgage professionals stop pushing product against a tide of increasingly fierce competitors, and start establishing long-term relationships by satisfying Customer needs at a profit.
Tips: Media Reports Provide Origination Marketers with Opportunities to Fill Pipelines with Refinance Applications
Consumers are being barraged by media reports that a refinance boomlet is upon them, opening opportunities for Mortgage Origination Marketers to replenish pipelines with refinance applications.
Tools: A Guide to Developing and Implementing a Powerful Newsletter Program Newsletter Program for Mortgage Origination
Strategy: Helping Buyers Overcome Resistance to Adjustable Rate Mortgages in a Rising Rate Market
RealMarCom.com is where successful mortgage and real estate professionals score the powerful weapons they need to conquer their competition in today's highly combative market. Our mission is to provide mortgage brokers, mortgage bankers, and real estate professionals with powerful marketing communications tools and strategies at an affordable price. Featured products include Mortgage Note$(TM), a newsletter that successful mortgage originators have used since 1984 to build lasting and lucrative customer relationships. For more information, visit:
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Source : http://www.prweb.com/releases/2005/6/prweb254769.htm