Deep Customer Connections, Inc. Announces Upcoming Third Annual Ease of Doing Business Survey

This third annual national survey of independent insurance agents and brokers will be conducted late May-mid-June, 2005. The survey articulates what Ease of Doing Business (EDB) is and provides EDB ratings of over 100 carriers. It serves agents and brokers needs by calling industry attention to EDB, which is critical to their productivity and profitability. It serves Carriers by helping them see their EDB strengths and opportunities.

SCITUATE, MA (PRWEB) May 12, 2005 -- Deep Customer Connections, Inc. (DCC) announced today that they are about to launch their third annual Ease of Doing Business (EDB) survey of independent agents all across the country. The survey gauges the overall importance of EDB to independent agents’ buying decisions, establishes the importance of ten factors that comprise EDB, and rates the EDB performance of more than 100 carriers.
“Our annual survey is fast becoming an industry standard,” according to Paul Croke, one of DCC’s founding partners. “It provides independent agents an opportunity to articulate the importance of EDB to their businesses, and it encourage progress on this critical issue throughout the industry.”

Ten ease of doing business factors have been identified by Deep Customer Connections, Inc., based on their work in the insurance industry. The factors have been validated through their previous editions of the survey as well as hundreds of conversations with independent insurance agents and carriers.

The factors are:
1.Understanding and acting on the needs of agency personnel
2.Responsiveness in underwriting
3.Flexibility in underwriting
4.Timely and accurate policy services
5.Effective, user-friendly information technology
6.Handling claims promptly
7.Handling claims fairly
8.Providing marketing support
9.Providing insurance industry technical support
10.Making it easy for the agency to do business with its customer, the insured

Nort Salz, another DCC founding partner, noted that “the DCC annual survey helps carriers better understand their strengths and areas of opportunities for improvement in their relationships with independent agents. It is especially useful now that it is becoming a longitudinal study which shows carriers’ performance trends over time.”

The survey is expected to be released via e-mail to some 40,000 independent agencies and brokerages over a 3-4 week period in late May and June, 2005.

Deep Customer Connections, Inc. helps carriers improve growth and profitability by making it easier for agents to do business with them.

For additional information on ease of doing business, contact Salz at 978-263-6100 e-mail protected from spam bots or Croke at 781-545-3086 e-mail protected from spam bots or visit their website at

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