ATG’s Exercise in Rebranding

With the advent of ATG Insight newsletter in June, 2003, interactive personalization solutions provider Art Technology Group (ATG) began the process of re-branding itself. At the time, King Fish Media shifted the company’s twelve-page newsletter to a high-end, 36-page, quarterly publication, coupled with electronic newsletters designed to sustain its ongoing communication to customers and prospects. Recently, King Fish helped ATG extend its branding platform to its annual customer event, ATG Insight Live 2005.

Salem, MA (PRWEB) May 20, 2005 -- With the advent of ATG Insight newsletter in June, 2003, interactive personalization solutions provider Art Technology Group (ATG) began the process of re-branding itself. At the time, King Fish Media shifted the company’s twelve-page newsletter to a high-end, 36-page, quarterly publication, coupled with electronic newsletters designed to sustain its ongoing communication to customers and prospects. Recently, King Fish helped ATG extend its branding platform to its annual customer event, ATG Insight Live 2005.

“The move to an entirely revamped publication, with original content by technology experts and an upscale layout and design, also signaled a shift to a new brand that could be utilized throughout ATG’s materials,” notes Cam Brown, President of King Fish Media. “This year, brand consolidation became increasingly important to ATG, as the company acquired a leading competitor, Primus Knowledge Solutions. Our first opportunity to really exercise the branding occurred with ATG’s Insight Live 2005 event, which offered education to both ATG and Primus customers. King Fish had the opportunity to amplify and reinforce ATG’s branding through several different pieces of collateral for the event, including postcards, e-vites, online promotion, a 24-page conference brochure and on-site materials.”

King Fish develops unique, groundbreaking Private Media(SM) campaigns, allowing our clients to deliver fresh, targeted content to their customers through media designed to fit their specific communications needs. Our media solutions range from four-color, advertising-based magazines and newsletters to e-newsletters, collateral, white papers, website development, webcasts, expanded events and seminar development and much more.

Private Media(SM) is a different type of communication, composed of relationship marketing, custom publishing and any number of related facets, not just one of these aspects. Private Media(SM) works to generate highly qualified leads and retain our clients’ best customers, with the ultimate goal of creating an affinity-based community for our clients.

The King Fish team has developed and launched communications programs for a diverse base of clients, spanning an array of industries. Visit www.kingfishmedia.com to view samples of electronic and print work done for APC, ATG, Bank of America, Cendant, CMP Media, Conn-Selmer, 3COM, Maine Times, New England Cord Blood Bank, PC Connection, SCORE, Shaw’s, SunTrust, Veterans Business Network, Verizon and others.

About ATG
ATG (Art Technology Group, Inc., NASDAQ: ARTG) delivers innovative software to help high-end consumer-facing companies create a richer, more adaptive interactive experience for their customers and partners throughout the lifecycle of marketing, commerce and customer service, and across the Web, e-mail and call centers. ATG has delivered category-leading e-business solutions to many of the world's best known brands including A&E Networks, American Airlines, AT&T Wireless, Best Buy, France Telecom, Friends Provident, Hewlett-Packard, InterContinental Hotels Group, Kingfisher, Merrill Lynch, Neiman Marcus, Philips, Procter & Gamble, Target, US Army, US Federal Aviation Administration, Warner Music and Wells Fargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia.

For additional information, please contact:
Jennifer O’Donnell
King Fish Media, LLC
978-745-4140
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Source : http://www.prweb.com/releases/2005/5/prweb242202.htm