MP Media & Promotions Anounces New Customized Creative Solution for Auto Dealers Looking for Spark

MP Media & Promotions launches new all inclusive solution for dealers looking for an easy and turn-key advertising promotion. Multifaceted packages include high quality radio production, humorous and informative scripts and great characters.

Knoxville, TN (PRWEB) May 25, 2005 -- MP Media & Promotions launches new all inclusive solution for dealers looking for an easy and turn-key advertising promotion. Multifaceted packages include high quality radio production, humorous and informative scripts, great characters as well as matching on-site signage and insured cash contests. MP’s integrated promotions drive excitement, swell top of mind awareness, stimulate overall lot traffic and increase sales.

Members of the National Automobile Dealers Association say they realize that respectable relationships with customers are critical to their business. It’s known that dealer perception is heavily driven by advertising style and content.

The low quality “do-it-yourself” advertising style of yelling prices at the consumer is unavoidably linked with negative dealer perception. Dealerships using fast talking, shouting sales personnel sacrifice this coveted “respectability”. To gain a higher favorability rating in the eyes of the consumer and to increase attentiveness and awareness to the dealerships advertising, the messaging format must be of higher quality and the content should be informative but also humorous and fun.

According to Tim Furmaniak, Director of Business Development and Special Projects at MP Media & Promotions and former BMW client advisor, “We saw this disconnect between dealer and consumer as an opportunity to build trust in the dealership as a brand prior to the consumer stepping on the lot. What’s great about our promotions is that they’re a triple threat, they motivate the sales team with an incentive, they drive excitement and lot traffic all while building consumer trust.” Furmaniak adds “We’ve found that fun scripts and great characters really are the top ingredients to building memorable messaging and respectability. We also encourage dealer personalities to participate in the radio commercial, it’s great for added community buzz and also satisfies the dealerships need to keep the feel of the commercials local. On top of that, we include incentives as a motivator for the sales staff so they push harder on each and every buyer interaction.”

Furmaniak explains “Radio was the perfect medium for our promotions due to its immediacy, traffic driving capabilities and overall length of message. It’s also less expensive than television so you can build more frequency and garner more awareness with substantially less financial commitment. We’ve developed a low cost but high-quality alternative for automotive advertising. Our packages include everything the dealership will need to run a great promotion from on-air to on-site. One click at MPAutoPromos.com and dealers can secure a program and have it shipped out to them for either a weekend sale or up to a 13 week campaign.”

Furmaniak concludes “Our packages are all inclusive so they give the dealer more time to concentrate on the sales floor, whether it’s motivating and training staff or assisting clients. Simply stated, we get the buyers to the lot so that the sales professionals can close them, participating in our promotions allows the dealerships to focus on what they do best... sell cars.”

Information on the promotions, sample radio spots and collateral materials for each campaign are available online at www.MPAutoPromos.com or they can be ordered by calling Tim Furmaniak at (865) 966-6767. Campaigns are exclusive by market and are on a first come, first served basis.

MP Media & Promotions, headquartered in Knoxville, TN endeavors to go above and beyond expectations to achieve results for their clients. The full service agency offers client services ranging from strategic marketing communications, in-depth media analysis, media planning, buying and management, promotion creation and turn key execution and database marketing. Some notable clients include 11 different Hooters franchise groups containing over 195 Hooters restaurants, Hooters of America, Rick McGill’s Airport Toyota, and The Airport Motor Mile.

About Us: MP Media & Promotions, headquartered in Knoxville, TN endeavors to go above and beyond expectations to achieve results for their clients. The full service agency offers client services ranging from strategic marketing communications, in-depth media analysis, media planning, buying and management, promotion creation and turn key execution and database marketing. Our website http;//www.MPAutopromos.com is THE source for customized radio commercials.

Contact Info: Information on the promotions, sample radio spots and collateral materials for each campaign are available online at www.MPAutoPromos.com or they can be ordered by calling Tim Furmaniak at (865) 966-6767. Campaigns are exclusive by market and are on a first come, first served basis.

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Source : http://www.prweb.com/releases/2005/5/prweb243756.htm